The first stage in our process is working with your team to understand and articulate the “soul” of your startup — the emotional energy that enables you to persevere when times get tough.
This involves delving into questions such as:
- founding story
- what you value most about each other
- what you want your customers to become
- most heartwarming success
- most heartbreaking miss
- what change would be worth killing the company to achieve
- funniest story from the early days
- inside jokes, memes, or mascots
- what keeps you awake at night
- what do your customers most dread; what would it take for them to instead look forward to it?
- how would you explain your company to a five-year-old
Startup Fiction 